Frankly, it’s difficult to categorically identify whether coaching has a direct impact on the bottom line because of all the other things that affect business performance. However, studies have shown that coaching positively influences productivity, quality and customer service and helps you keep your best employees.

Source: ’Coaching and buying coaching services’, 
Chartered Institute of Personnel and Development (www.cipd.co.uk) November 2008.

The same report identified the following benefits of coaching:

• 99% of those surveyed felt that ‘coaching can deliver tangible benefits both to individuals and to organisations.
• 92% agreed that ‘when coaching is managed effectively it can have a positive impact on the bottom line.
• 67% of respondents felt that coaching had been ‘effective’ or ‘very effective’.

In addition a report by the International Coaching Federation (2008) found a wide range of benefits reported by people who had been coached:

• Increased self-awareness 68%
• Better goal setting 62%
• More balanced life 61%
• Lower stress levels 57%